Unmissable
100% Viewability
Zero Ad-Blindness
FreeWall is by design unmissable and advertisers are guaranteed 100% viewability and zero ad-blindness, which in turn means zero wastage of ad-budget.
This is possible because FreeWall is sold on a Cost Per Engagement (CPE) basis which means that the advertiser only pays when we deliver a proven human engagement.
For every successful engagement, a user is guaranteed to have not just seen the FreeWall but to also have paid attention and absorbed the message.
Memorable
8x Better Brand Recall
The purpose of advertising is to change the future behaviour of consumers to benefit the brand. This can only happen if the brand’s message is remembered by the consumer.
Scientists have identified two processes through which the human brain remembers information, Passive Review and Active Recall.
Passive Review is learning through observation, so for example, being told that FreeWall delivers 100% viewability.
Active Recall is learning through repetition, so the equivalent example would be having to answer the question “What viewability does FreeWall deliver?”
The world’s education system is based on Active Recall as it is far superior at getting people to learn and remember. It’s why children get homework and why teachers often say “Now repeat after me.”
Advertising is ultimately about educating the audience about a brand. FreeWall uniquely taps into Active Recall and is therefore able to deliver 8x the level of brand recall compared to standard ad formats that rely on Passive Review.
(The figure of 8x is based on independent research conducted by Unilever.)
Quiz vs Survey
FreeWall can be used by brands as a quiz or a survey; each style has its own strong benefits and gives brands more tools to hit their campaign KPIs.
Quiz
These FreeWalls pose questions that the user must get right in order to unlock content. This style is particularly good at making sure the key marketing message is absorbed and remembered by the consumer.
Click on an image below to interact with a live FreeWall.
Survey
Here the consumer is able to unlock content by divulging some information about themselves. The brand is also able to continue the conversation with the consumer by providing a response that varies depending on the answer provided by the individual.
This style is also very effective at communicating multiple options to the consumer regarding a particular product or service.
This style can also be used to build bespoke, deterministic and compliant audience segments that can be used to improve targeting and re-marketing.
Click on an image below to interact with a live FreeWall.
Key Stats
52%
Engagement Rate
Over 20x better than other rich media formats.
2%
Click Through Rate
Nearly 50x better than standard banners.
Reach
The publishers that we directly partner with are some of the largest in the UK.
This coupled with FreeWall’s 50+% engagement rate means that we are able to engage over 80% of the UK’s population every month.
Brand Safety
We only work directly with premium publishers to ensure that the risk of fraud or inappropriate delivery is reduced to zero. As an added bonus, the FreeWall mechanism is also bot-proof.
We also employ the very best contextual matching tools to ensure that FreeWalls are placed in contexts that match the messaging and are brand safe.
We are also certified with multiple industry groups for operating in a brand safe manner.
How to Buy
FreeWall can be bought as a managed service or programmatically.
We pride ourselves on our ability to deliver a great managed service and meet the KPIs set by the client. Our managed service is ideal for maximising ROI for a given budget.
We are unique in having developed an Engagement Exchange that allows clients or their trading desks to buy FreeWalls programmatically on a CPE basis.