The Challenge
Current digital monetisation strategies have major drawbacks.
The free access model results in a large audience but generates inadequate revenue per user.
The paywall model on the other hand generates a high revenue per user but typically less than 1% of the audience will subscribe.
Ultimately, neither model is able to generate sustainable revenues for most publishers.
The Solution
Frictionless Micropayments
FreeWall solves the monetisation challenge by taking the best of free (large audience) and paywall (high revenue per user) models. The result is a vastly superior monetisation strategy.
It is essentially a frictionless micropayments strategy where users pay with a little bit of their time and attention to access content, in return, advertisers compensate the publisher.
FreeWall can also be used by publishers to acquire audience insights in an actionable manner.
Monetisation Potential
20x Better at Monetising Content
The following stats demonstrate the vastly superior monetisation potential of FreeWall compared to legacy strategies.
Free - £5 million per annum
Assumptions:
10 million unique weekly visitors
Average revenue per user is £0.50 per annum
Paywall - £6 million per annum
Assumptions:
100 thousand subscribers.
Paywall costs £5 per month.
1% of initial 10 million audience subscribe to the paywall.
FreeWall - £104 million per annum
Assumptions:
10 million unique weekly visitors
Publisher earns up to 20p per FreeWall engagement
Users are required to engage with just one FreeWall a week
Win - Win - Win
FreeWall creates a win-win-win paradigm for publishers, their audience and advertisers due to the superior value exchange proposition at it’s core.
Publisher Benefits
Superior digital revenues
Maximise audience
Equal yield across desktop and mobile devices
Gain audience insights
Audience Benefits
Free high quality content
Just one engagement a week
Less ads and faster page loads
Advertiser Benefits
100% viewability and zero ad-blindness
Proven human engagement - zero fraud
High engagement and brand recall
Tried & Tested
FreeWall has been used by multiple major publishers for over 5 years and is a tried and tested technology.
No loss of audience
No adverse effect on search rankings
Robust technology with 100% up-time since launch
Ad-served implementation - no development required to go live
Seamlessly integrates alongside existing monetisation strategies
Fully compatible with existing ad-tech and programmatic stacks