Quiz vs Survey

FreeWall can be used by brands as a quiz or a survey; each style has its own strong benefits and gives brands more tools to hit their campaign KPIs.

Quiz

These FreeWalls pose questions that the user must get right in order to unlock content. This style is particularly good at making sure the key marketing message is absorbed and remembered by the consumer.

Click on an image below to interact with a live FreeWall.

Survey

Here the consumer is able to unlock content by divulging some information about themselves. The brand is also able to continue the conversation with the consumer by providing a response that varies depending on the answer provided by the individual.

This style is also very effective at communicating multiple options to the consumer regarding a particular product or service.

This style can also be used to build bespoke, deterministic and compliant audience segments that can be used to improve targeting and re-marketing.

Click on an image below to interact with a live FreeWall.