Our Mission
We invented FreeWall® to deliver key benefits for all participants in digital media; it ensures:
Brands truly engage their audiences
Publishers sustainably monetise their content
Consumers access premium content for free
How FreeWall® works
FreeWall takes the best of the free and paywall models operated by publishers.
Users are granted access to premium content in return for their attention.
Keep scrolling…
1. User arrives on an article
2. FreeWall appears mid-article
Content below the FreeWall is locked.
3. User engages to unlock content
Just one click on the right answer is all it takes.
That’s it!
The advertiser gets precious audience engagement.
The publisher gets paid for the article.
The user gets premium content for free.
Benefits
Advertisers
Get high audience engagement - 52% engagement rate & 2% CTR
Get 100% viewability and no ad-blindness - zero wastage
Harness Active Recall to deliver 8x the brand recall compared to standard banner ads
Only pay for proven human engagements on premium publishers - zero fraud
Acquire fully consented, GDPR compliant audience data at scale
Publishers
Generate yields close to paywall levels
Avoid the loss of audiences that results from erecting a paywall
Build a detailed understanding of your audiences
Consumers
Access premium content for free; “pay” with your attention
Get a frictionless, one-click user experience
Help fund the publishers of the content you enjoy
Examples of our work
Click on an image below to interact with a live FreeWall.
