Our mission is to help publishers increase revenues and advertisers truly engage with audiences




The 3rd Monetisation Strategy


Monetising valuable content is the biggest challenge for publishers today. Rezonence has created FreeWall® to offer a new and effective way forward. By harnessing engagement, FreeWall® can build a new value-proposition for publishers of quality content, their audience and advertisers. It works by granting the user access to premium content in return for accepting a meaningful and brief brand message or experience; in return the advertiser compensates the publisher.

FreeWall® takes the best of free ad-funded and paywall strategies. It enables a publisher to earn a high average revenue per user while ensuring that their user base is as large as possible.

The Power Of


It’s generally accepted that effective marketing consists of a dialogue between brands and their customers or prospects yet traditional advertising is largely a spray-and-pray vehicle. FreeWall® enables brands to harness the power of engagement to educate and reward their audience while being able to receive valuable feedback at the same time. FreeWall® generates unique data which helps qualify subsequent offers, sharpen retargeting and increase the ROI of ad-spend.


For Everyone

At the core of FreeWall® lies a value-exchange proposition between the publisher, their audience and an advertiser. FreeWall® ensures that all stakeholders are rewarded.

The user gets access to premium content for free

The advertiser gets to engage with their chosen audience and educate them about their brand or product

The publisher is rewarded for creating high quality premium content

Improving Business Models By

Breaking Conventions

Never before has a marketing medium engaged readers so demonstrably.

FreeWall® delivers content to an audience with a proven desire to receive it.

FreeWall® messages serve as a catalyst as opposed to an interruption.

Advertisers create conversations and learn more about the participants.

Publishers access richer data and can monetise their content more effectively.

A Few of the Many


There are a host of features that make the FreeWall® solution attractive to publishers and advertisers. Increased engagement, longer dwell times, better data insight, are all appealing benefits. FreeWall® helps publishers maximise revenues for their valuable content and brands can finally ensure they’re paying for engagement rather than just wallpaper.


Repeating something back is a very powerful way of committing it to memory. In technical terms active recall is preferred over passive review and the world’s education system is based on it, hence homework and exams. The FreeWall® AdUnit requires the user to actively recall the message of the ad and hence the user is substantially more likely to remember the message providing advertisers a powerful tool to build brand/product awareness.


The FreeWall® AdUnit is designed to be fully responsive; the same ad unit can be used on multiple publishers’ sites each with their own layout and column widths. The AdUnit automatically scales to fit the column it sits in. They're mobile friendly and the same ad unit can be used for desktop and mobile sites without modification. Go ahead, load this site up on your smartphone and see the demo fit effortlessly into its new surroundings.


Ad or banner blindness means that on average 90% of web banners are simply ignored. Blindness can rise to as high as 98% when a user is very familiar with a website’s layout. This means that a huge number of impressions are simply wasted. Because FreeWall® engages with the reader, ad-blindness and wastage are reduced; delivering approximately a 10x more effective reach than any configuration of standard banner.


The FreeWall® server provides frequency capping on a per article or site-wide basis; rationing the number of times a FreeWall® AdUnit appears to a user. An article limit can be set so that once a user has cleared the AdUnit, they will not see it again on that article for a given number of days. For example, a site-wide limit of 10 a week would ensure that once a user has cleared 10 AdUnits (even in one day) they would not see any more until a week after the first one.



  • Your idea is so simple but simply brilliant. It’s exactly what we need to return more profits to our shareholders.

    Global Publisher
  • A fine idea. Good for publishers, good for agencies. Best of all, it’s great for brands.

    International Advertising Agency
  • We love FreeWall! If we’re right, this could be one of the biggest breakthroughs in advertising for a decade.

    UK Publisher

Meet the


Prashanth Naidu

Prashanth Naidu – Founder & CEO

Having studied physics at Cambridge, Prash is a real “rocket scientist”. He has always had an entrepreneurial streak, founding his first dotcom straight after graduating and subsequently working in two start-up hedge funds. A perfectionist at heart, he loves solving sophisticated problems with cutting edge technology. Rezonence has finally allowed Prash to blend the roles of entrepreneur and technical wizard.

Rowly Bourne

Rowly Bourne – Founder

At first glance, you could easily be fooled into thinking that Rowly was a quintessential banker. True, he has an impeccable pedigree. He’s smart and sophisticated but there is a lot more to Rowly than most bankers. It’s his open approach coupled with a willingness to challenge the status quo that sets him apart. After qualifying as a chartered accountant at Ernst & Young, Rowly followed a traditional route into M&A banking at Citigroup, specialising in TMT. He is well qualified to build colossal value for both Rezonence and its customers.

Tim Greatrex

Tim Greatrex – Founder

Knowledgeable people in the advertising industry don’t usually require an introduction to Tim, they will have already heard of him. Over the last 27 years, he has been at the helm of major firms such as ZenithOptimedia, Freelance Media, a2a Group, Avenue A or Razorfish UK and Film24.

David Pattison

David Pattison – Chairman

If you’re in media you will know of PHD Media, one of the top media agencies in the world. You will also know that the P in PHD belongs to David Pattison, founder and CEO of PHD before he left the business after leading it for 17 years. David is hugely experienced with over 35 years in marketing services and many consider him to be one of the founding fathers of the modern media agency business model.

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