Over 684,000 unique data points created.
Over 684,000 unique data points captured.
FreeWall’s ability to speak directly to consumers has allowed our FMCG clients to enrich their DMPs with 100% GDPR compliant, actionable first-party data.
Our FMCG clients enjoy engagement rates of 57%, which shows that consumers are happy to be offered FreeWall's value exchange and enjoy being shown ads for products they're interested in.
Our FMCG clients can ask consumers the questions they feel are most important, allowing them to create the DMP segments they need – buckets based on hair or skin type, for example – rather than merely enriching the segments they already possess.