Our mission is to ensure quality journalism is well funded.
We invented FreeWall® to harness engagement and build a new value proposition for publishers, their audience and advertisers.
It works by granting users access to premium content in exchange for a branded engagement; in return the advertiser compensates the publisher.
Imagine you’re reading an article.
FreeWall® loads in-stream, part way into an article.
Content after the FreeWall® is locked.
To unlock the article, simply answer a question about the ad, with a single click.
Once answered, the remaining content is immediately revealed.
That’s it. The user “pays” with a little bit of their attention but this keeps content free and well funded.