Ad-blockers stop ads from appearing on a publisher’s site. They and are becoming increasingly damaging to campaign efficiencies and site revenue. It is estimated that AdBlock Plus (a popular ad-blocker) is installed on over 200 million computers. To put it in context, this is approximately the same number of monthly Twitter users and that’s just one single ad-blocker.
FreeWall® battles ad-blockers by preventing users from seeing content if ads aren’t being loaded. This example simulates the presence of an ad-blocker and the type of message that a reader would encounter; the publisher is able to provide a bespoke image or message to users.