Estee Lauder – Clinique “Play with Pop Video Microsite”

Clinique had a big task. Not only did they want to showcase their new range of lipsticks, they also wanted to reinforce their connection to pop’s newest star — Zara Larsson. By using Rezonence’s Q and A mechanism, Clinique were able to achieve two things: they linked their looks to music’s biggest genres and found out what their audience were listening to when getting ready for a night out.

Here, FreeWall® creates a valuable exchange between the brand and the audience. By answering a simple question — what do you want to listen to? — Clinique’s audience unlock an interactive look book for their viewing pleasure.

The variety of FreeWall® is like the variety of conversation. Sometimes, a bit of fun goes a long way in connecting the brand with their audience.

FreeWall® is an in-stream ad format that is bought on a CPE pricing model to guarantee 100% engagement, 100% viewability and 0% fraud. By using our Q and A format we consistently deliver unprecedented levels of brand and product recall. The format is so effective that we only need to target online users once per campaign. By doing this we not only drastically improve the reach of the brand’s message, we ensure that this reach is unique every time. Our 4% click through rate massively exceeds the average of ordinary advertising formats (0.1% according to DoubleClick) and this can be attributed to the flexibility of our format which incorporates your video assets and a call to action simultaneously.

Our relationship with premium publishers guarantees that we deliver an unrivalled, unparalleled and unbeatable depth of partnership. More importantly, our format creates a meaningful connection between a brand and their audience. FreeWall® unlocks long term memory encoding which leads to a 86% success rate for brand recall, as confirmed by a NEURO-INSIGHT study. What is crucial about the access FreeWall® provides to a user’s long term memory encoding is that it allows the brand’s message to become an integral part of the user’s present and future thought processes. Encoding is the first crucial step in moulding a new memory and FreeWall® ensures that brands secure their place in the process.