Unilever distinguished their Dove brand by creating it with 1/4 moisturising cream. Using our Q&A mechanism, paired with a carousel, we were able to provide the consumer with an all-in-one coverage of the brand’s message, product benefits and desired impact.
FreeWall® gives marketers a unique online format to really build their brands. The lifeblood of brand building is the consumer’s grasp on the brand’s message. FreeWall® ensures that an understanding of the brand’s message becomes an integral part of the online user experience.
The marketer has a simple task — convert the brand communication into a question for their audience. FreeWall® then mimics the same method of message recall that the world’s education system is based on. As cognitive science dictates, Active Recall trumps Passive Review.
FreeWall® is an in-stream ad format that is bought on a CPE pricing model to guarantee 100% engagement, 100% viewability and 0% fraud. By using our Q and A format we consistently deliver unprecedented levels of brand and product recall. The format is so effective that we only need to target online users once per campaign. By doing this we not only drastically improve the reach of the brand’s message, we ensure that this reach is unique every time. Our 4% click through rate massively exceeds the average of ordinary advertising formats (0.1% according to DoubleClick) and this can be attributed to the flexibility of our format which incorporates your video assets and a call to action simultaneously.
Our relationship with premium publishers guarantees that we deliver an unrivalled, unparalleled and unbeatable depth of partnership. More importantly, our format creates a meaningful connection between a brand and their audience. FreeWall® unlocks long term memory encoding which leads to a 86% success rate for brand recall, as confirmed by a NEURO-INSIGHT study. What is crucial about the access FreeWall® provides to a user’s long term memory encoding is that it allows the brand’s message to become an integral part of the user’s present and future thought processes. Encoding is the first crucial step in moulding a new memory and FreeWall® ensures that brands secure their place in the process.