To have true engagement one must have two-way communication and this is something that FreeWall® delivers. We can use this to transmit a message but importantly it also allows the audience to transmit information to the advertiser. FreeWall® can therefore be harnessed as a powerful tool to gather unique insights about an audience.
The following Carte D’Or example demonstrates how an advertiser can not only inform the audience about their brand and product but can also understand their audience’s preferences. To top it off, the marketer is also able to provide the user with an additional reward for their engagement, here it is the recipe to their chosen dessert. All this in just one click.